2009 UCSD Longboard Luau – 16 Years of Surfing for Cancer Research – The initial count puts the 2009 total funds raised at $380,000
For the past 16 years, beachgoers have been invited to watch respected surfers, business leaders, community members and cancer survivors “surfing for a cure” at the annual Moores UCSD Cancer Center Luau & Longboard Invitational held at UC San Diego’s Scripps Institution of Oceanography. This year members of the general public had the opportunity to participate in the Longboard Invitational portion of the event which took place on Sunday, August 23.
“The Longboard Luau is a one-of-a-kind event that allows everyone to come together to share in the ‘aloha’ spirit and raise money for a good cause,” said event co-chair Jessica Yingling. “It’s one of the most successful surfing fundraisers in the world, and to date has raised more than $3 million for research at the Moores UCSD Cancer Center. By inviting more people to participate, we hope the event can be an even greater success.”
The tournament took place at Scripps Pier in La Jolla beginning at 7:00 a.m. and continued for most of the morning. Teams competed for trophies, but the emphasis was not on skill level but rather participation and support for cancer research. Following the invitational, a ceremonial conch was blown at 11:30 a.m. to signal the beginning of the luau, which featured a sumptuous buffet, live music and traditional Polynesian dance presentations as well as live and silent auctions.
In previous years, the surf teams were sponsored by companies and comprised of four team members selected by sponsors as well as a randomly selected surf “legend.” New this year, individuals interested in competing in the invitational could also earn a spot on a team—side-by-side with a surf legend—by fundraising through Active.com. Anyone interested in joining a team needed to commit to raising $2,500, which will earn them a coveted spot in the competition as well as two tickets to the Luau.
For more information on the event and participating in 2010 contact Moores UCSD Cancer Center at (858) 822-0023, or visit the event website at http://www.longboardluau.org or http://giving.ucsd.edu/newsAndEvents/luau.asp
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