Merchants and Memories Exhibit Showcases 100 Years of La Jolla Business History

Merchants and Memories Exhibit Showcases
100 Years of La Jolla Business History and Development

Merchants and Memories Exhibit at 960 Prospect in La Jolla Street runs through Febuary 21st

Merchants and Memories Exhibit at 960 Prospect in La Jolla Street runs through Febuary 21st

La Jolla California is one of the most beautiful coastal communities
in Southern California and The La Jolla Historical Society has put together a fantastic exhibit that showcases some of the businesses and business owners who helped in the development and growth.

Women pose for a photo outside Sandersons in the 1950's

Women pose for a photo outside Sandersons in the 1950

In celebration of La Jolla’s rich entrepreneurial spirit, a new exhibition entitled Merchants & Memories: Reflections on La  Jolla’s Business Community Heritage is running to the public  from February 6 through February 21 in Wisteria Cottage.  The  exhibition highlights many of La Jolla’s renowned commercial  enterprises, past and present, that operated over the last century.

 “We realize the global economy is a reality,” says the Society’s  Executive Director, John Bolthouse.  “But it will always be La  Jolla’s great local businesses that will ensure this town’s unique  economic identity.” 

An advertisement from the 1950's promotes hair styling for women

An advertisement from the 1950

The Merchants & Memories runs through Febuary 21st and the content of the exhibit will continues to be developed.  “To  make this effort  truly special, we’re involving today’s businesses in  tomorrow’s history by  asking them to contribute images, records  and memorabilia,” says Michael Mishler, the Society’s  Archivist/Curator.  “This is about their heritage and we encourage their participation.”

A soda fountain from the early days of La Jolla businesses

A soda fountain from the early days of La Jolla businesses

Mishler has spent countless hours researching archives and interviewing local La Jolla and San Diego residents who grew up in and contributed to the growth of La Jolla as we know it today. For anyone who loves local history this is a must vist exhibit to see all the old photos, guest registers and memorabelia.

Kids enjoy watching a movie at the old Cove Theater

Kids enjoy watching a movie at the old Cove Theater

The exhibit runs through Saturday, February 21
Wisteria Cottage, 780 Prospect Street La Jolla Ca. 92109
Open every day 10am – 3pm
Free Admission –

Visit the La Jolla Historical Society exhibit runs through Feb. 21st -

Visit the La Jolla Historical Society exhibit runs through Feb. 21st -

For those who cannot make it to see the exhibit get a guided tour from curator Michael Mishler below on YouTube videos.

Mechants and Memories VIDEOS


Merchants and Memories Exhibit video #1


Merchants and Memories exhibit video #2


Merchants and Memories exhibit video #3


Merchants and Memories Exhibit video #4


Merchants and Memories exhibit video #5

Volunteers are needed for this and future exhibitions. If you would like to become a volunteer please visit the La Jolla Historical Society website at www.lajollahistory.org or call them at 858-459-5335

The Cave Store in the early 1900's is still there today and a major La Jolla area attraction with a cave that drops down over 100 feet to La Jolla Cove

The Cave Store in the early 1900

Stay up-to-date on what’s happening at the Society!

Read the latest edition of Timekeeper, the official newsletter of the La Jolla Historical Society

An early bike shop in La Jolla Village

An early bike shop in La Jolla Village

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